Studio 73 is now

check us out here

3 Reasons You Need a Brand Style Guide

One of the great things that comes with a logo design from Studio 73 is a brand style guide. We don’t deliver a single logo just to leave you out in cold for the rest of your graphic design styling needs. Here are three great things about having a style guide for your brand:Brand Style Guide

Brand Style Guides Eliminate Guess Work

Once a style guide is created, it can be applied to all of your internal and external communications. A logo design and style guide are useful for your brand identity and your internal documents.

A style guide can be applied to certain forms that you use all the time (RFP, scope, marketing plan, content matrix or memo). This takes the guess work out of on-brand communication.

Brand Style Guides Emphasize Consistency

Once the guide is made, you never have to go back to the drawing board (unless, of course, you decide to do a rebrand). Everything will have a unified look, feel, and presentation across all of your communication channels.

Your brand design can make a big impression. When people get an email that’s adhering to your brand guidelines, they will notice that it’s from you. Your design will train their brain to think of you in certain colors, typefaces, and styles.

Brand Style Guides Embrace the Future

While some may think of a brand style guide as something that’s rigid and limiting, it’s quite the opposite. Once you apply the foundation for what you want your communications to look like, you can adapt those concepts to new and emerging media.

You’ll want your brand to maintain its value when applying it to your website, your emails, your internal communications, and your social media sites. Having an existing style guide gives you something to reference when adding new platforms or social networks.

A strong style guide lays out the rules of the road for all your brand’s graphics. Once the foundation is built your brand equity will continue to grow the more your team communicates with others. If you are just building your brand or you could use some help organizing the look of your marketing materials, Studio 73 can assist.


Want more from Studio 73? Join our email list.

Leave a Reply

Your email address will not be published. Required fields are marked *


  • One Little Fact Any Great Email Marketing Agency Knows

    An email marketing agency’s expertise may seem overrated in the age of social, but listen up, there’s more to the story. Are Millennials Moved More by Social or Email Marketing? When you look at the most recent monthly active user numbers reported from the second quarter of 2016, Facebook comes in at 1.7 billion and Twitter at 313 […]

  • Our Mission

    Studio 73 is a digital media group located in Hartford, CT. We design the creative, data-driven strategies and content that deliver key messaging to your audience. Our small-but-mighty creative design firm is comprised of writers, producers, and developers who are incredibly passionate about this space and eager to help grow your business.

    Like us on Facebook

  • Connect

    Monday-Friday 9AM to 5PM
    151 New Park Avenue, Suite 119
    Hartford, CT 06106

  • Copyright © 2016 Studio 73 LLC